Why I Always Emphasize On Email Marketing
Technology with its advent has taken a toll even in the field of marketing at last. E-mail also known as electronic mail, is now turning out as an indispensable medium of marketing on internet.
Internet as whole has a wide marketing area because of the fact that it is spread whole and wide over the whole word. This makes it accessible to almost every country and eventually to the people in the country. E-mails are very techno-savvy and more effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing.
Over the years people and corporate houses have started realizing the advantages of e-mail marketing. It carries a lot of advantages along with it. Some of the benefits are:
a) Speed
This is the main factor as to why it is considered better and over the other Medias of marketing. E-mail It has a very high speed of information transfer. It just takes a second for the person to transfer information from his working place to the internet worldwide, where everyone can view it worldwide.
b) Reach
One another factor as to why e-mail marketing is considered a better option is because of the fact that it has a better reach to the people worldwide than the other medias of marketing. It knows no boundaries and this helps the people to continue or conduct their marketing work in larger scale. The higher reach of e-mail attracts more people towards it and thereby assists the whole marketing process.
c) Inexpensive
E-mail is comparatively much and more cheap than that of the other medias of marketing. The people do not have to incur any special or extra cost to market their product or point of view. Being inexpensive it suits the people and they thereby resort to e-mail than the other Medias.
d) Effective
It is very effective than the other medias of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost effective. This whole package makes it very cheap and pretty attractive. This is the reason that e-mail is pretty effective and thus more approachable.
e) Personalized marketing
E-mail avails the people the opportunity to avail and conduct personalized marketing. In this the people can send mails only to people whom they think that they would be interested in it. In this the mails will only be forwarded to people on whom the concern is interested.
Thus we see that why and how e-mail marketing has turned out to be an indispensable tool in marketing.
Jo Han Mok
http://www.articlesbase.com/email-articles/why-i-always-emphasize-on-email-marketing-246762.html
Resource Blogs
- The growing popularity of outsourcing IT » The Outsource Blog
- email marketing campaign examples | EMAIL MARKETING UNSUBSCRIBE
- Rex Salk » Corporate Relocation – Moving Office Conveniently
- Email Helps Reach Real People | Email Marketing Strategy – Blue Sky Factory Blog
- Why Managed Email Marketing « YUG.com
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Do you think this is fair to even consider blaming all this on the HIM?
Obama Under Fire Over Falling Dollar
By Edward Luce and Krishna Guha in Washington
Published: October 7 2009 19:37 | Last updated: October 8 2009 00:30
The falling US dollar is giving ammunition to the critics of the Obama administration and fuelling broader concerns about the potential erosion of America’s reserve currency status.
Republican politicians have highlighted the dollar’s slide as evidence of waning US power.
Sarah Palin, the former vice-presidential Republican candidate, on Wednesday sought to link the dollar decline to rising US indebtedness and dependence on foreign oil. “We can see the effect of this in the price of gold, which hit a record high today in response to fears about the weakened dollar,” she wrote on her Facebook page.
With other nations also expressing concern about dollar weakness, the administration is at pains to emphasise that it understands the responsibilities that come with issuing the world’s reserve currency and will live up to them.
“It is very important to the United States that we continue to have a strong dollar,” Tim Geithner, Treasury secretary, said at the weekend. “We recognise that the dollar’s important role in the system conveys special burdens and responsibilities on us and we are going to do everything necessary to make sure we sustain confidence.”
Angst about the dollar – which has fallen 11.5 per cent on a trade-weighted basis over the past six months – extends beyond ideological conservative political circles.
Last week, Robert Zoellick, president of the World Bank, warned that “the United States would be mistaken to take for granted the dollar’s place as the world’s predominant reserve currency.”
Much of today’s debate echoes the traditional political response in the US whenever the currency depreciates. But it is now accompanied by warnings from America’s creditors, many of which are widely rumoured to be eyeing large purchases of US real assets such as property and companies.
“The dollar has always been a testosterone issue among America’s political classes,” said Norm Ornstein, a veteran analyst at the conservative American Enterprise Institute.
“This time there may be a legitimate debate to be had over the dollar’s reserve status, but Sarah Palin is not qualified to participate in it.”
While the latest swoon in the dollar is attracting attention, analysts say that it needs to be put in context. In trade-weighted terms, the dollar is essentially back to where it was at the start of the financial crisis on August 9, 2007, according to Federal Reserve data.
While the price of gold has gone up, financial market measures of inflation expectations have not. The yield on the 10-year note was trading at 3.18 per cent on Wednesday. Indeed, analysts say that the dollar’s slide stems more from investors’ growing appetite for risk and the prospects of interest rate rises elsewhere.
“The first order reason for the decline in the dollar has been the normalisation of markets,” said Ken Rogoff, a Harvard professor and former IMF chief economist. “The financial crisis probably has brought forward the day when the dollar is no longer dominant – but maybe from 75 years to 40 years.”
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http://www.ft.com/cms/s/0/08ca4832-b36a-11de-ae8d-00144feab49a.html
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