Explaining Web 2.0 to a group that are the farthest from computer savy?

If you had to explain the concept of Web 2.0 to a group of people who generally only use the computer for email and simple research, who have never heard of Social Networking, popular websites, etc, how would you do it? I need to give a brief explanation explaining the concept. If anyone can give me a good start, I’ll give a "best answer" tonight!

I’ll tell them:

"Basically, what would happen if a bunch of regular Joes like you and me stormed and took over every major television station, newspaper, radio station, et cetera… and started controlling the media?

That’s Web 2.0.

Whereas Web 1.0 was controlled by whoever owned the website, Web 2.0 is controlled by YOU."

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