Traffic Building: Build, Talk And Welcome
Kevin Costner heard the now famous words, “If you build it, they will come,” in the movie Field of Dreams. He had the notion that he should build a baseball diamond in a cornfield. The passion grows until he abandons logic and builds a baseball field complete with lights and bleachers.
The movie always leaves us with a feeling that we may be able to pursue a dream and it is in the pursuit of the dream that we will find success.
The truth is the pursuit of the dream is a perfect first step, but you will need to learn all you can about marketing. In the world of online marketing, “If you build it you may have a beautiful site no one knows about.”
It is a misnomer that the simple act of developing a website is enough to bring large groups of consumers to your site. Every highly publicized site has had some form of structured (or even loose knit) marketing plan that drew attention to what the site was seeking to accomplish.
Without a marketing plan your site is simply a well-developed baseball field in a cornfield. No one can see it, no one knows it’s there and no one will come.
There is an incredibly large web community out there and the best course of action is to jump into that community and let people know who you are. Visit blogs and leave comments and make sure you develop an account so others can find their way back to your site. Visit forums and add positively to discussions related to your field make sure to post a link to your site in your signature line. Use newsgroups to get the word out that you are in business. Develop press releases that point people back to a site launch, upgrade or new product line. Don’t be bashful about letting others know you built something you are proud of.
Certainly you can hire someone to assist in the marketing of your company, but taking a firm hand in showing your interest in the success of your online business will translate into a positive passion for what you’ve created and the benefits you are certain will help your customers.
You also should not be bashful about letting your friends and business associates know you are in business and would welcome their patronage. Encourage linking to your site and work to build traffic to your site in comprehensive and legitimate ways.
Build it – talk about it – customers will come.
Scott Lindsay
http://www.articlesbase.com/marketing-articles/traffic-building-build-talk-and-welcome-98561.html
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Please help me.?
I posted this once but it was deleted?!?!!? So here it is again: How can I make this part of my story better?
“Ladies, this group therapy session is going to be different from our previous ones. Today we will be pairing up into teams of two. The person I pair you up with is going to be the person you turn to when you can’t handle things, or need to talk about something and I’m not here.”
The girls in the small office space looked around anxiously. There were seven girls in the room. They were the Tuesday group session. Up on the wall was the list of everyone’s names and diagnosis. As Macy looked up on the wall, she saw how empty it looked without Roselyn’s name at the bottom. She had been the nicest girl in the room, but had been released from this hell right after Macy started coming. Now, she was forced to come here and have literally no one who liked her other than Eva, the therapist. She read over the list, as she did every week:
Caitlyn – Anorexia
Juliana – Recovering drug addict
Kira – Self-esteem issues
Chloe – Bipolar
Lexie – Depression
Kayce – Bulimia
Macy – Dealing with Cancer
Emie –
“Wait, where did the name Emie come from,” thought Macy. She looked around and saw no one new. She looked again at the list to see if maybe she had just been seeing things, but there it was, Emie. Of course her diagnosis was blank, you only got to feel that in if you wanted to share what was going on with you with the other members of the group. Otherwises you were just a mystery to everyone, and only Eva knew what was wrong.
“I will be choosing the pairs because I think its just easier that way. This is a wonderful exercise that I believe will be beneficial to you all. Also, before I tell everyone the pairings I need to introduce a new member, who is running a bit late. Once she gets here though, we’ll start.”
As Eva finished the sentence, Emie came running through the white door.
“Oh, I’m so sorry I wasn’t here on time. Traffic was built up for miles and miles.”
“Well, that’s ok. Everyone this is,” Eva looked down at the file laying in her lap, “This is Emie Connors. Ladies, give her a welcoming hello.”
The group barely said hello, and Emie took the only empty seat in the row. The rest of the girls in the room weren’t even looking her way so she turned towards the therapist, and suddenly she wished she had remembered to ask her name.
“Ok, Emie I was just explaining to the girls that I will be putting everyone into pairs. These pairs are chosen by me, and the person I put you with is supposed to help you when I can’t. This exercise is something I’m testing out, and thought it would work great for everyone.”
Emie muttered a shy, “Ok, thanks,” and set her sight back upon the list on the wall and wondered why her diagnosis was blank but decided not to ask. She had bigger things to worry about, like being paired up with a total stranger.
Thanks Bekki and stalker27. I have the read the book perfect, and loved it. I am going to go find it and read it again. lol.
maybe in b/w quotes add an action or the way the say something in the first paragraphs otherwise its just someone rambling on. good job though
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idk, but I did enjoy it, and am interested in knowing what comes next. LOL GOOD JOB!
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i like it write more
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The main problem is that the reader can’t picture the scene.
We don’t know the age of any of the characters. Is this a group therapy session amongst older women or teenagers? What kind of room are they in? You say it’s a "small office space" but that doesn’t really say much. How does the reader know it’s an office? Are there filing cabinets? Computers? And how small is it? Are the girls there tightly packed together or more spread out?
And the therapist, how does she dress? Is she older or younger? Is her voice quiet and patient or commanding and authoritative?
What does Macy look like? Is she in chemo right now? Is she losing her hair? Does she look sickly or deceptively healthy? Why does no one in the group like her? Why is her personality so objectionable to them?
When Emie walks in, Macy automatically identifies her by name despite having never seen her before. Again, Emie is not described. The reader doesn’t know if she is old, young, sickly, white, black or anything else.
Finally, at the end there’s a POV shift from third-limited focusing on Macy to third-limited focusing on Emie.
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Well, this looks GREAT to me!
The only advice I have for you is to improve your vocab just a tad (yous is good already, just to open your range of readers), and to read a little bit more about teen issues.
Most "groups" like these are sepcified on one topic, like all the patients are anorexic, or depressed, or dealing with a terminal illness. But hey, if you wan to have a varied group, that is toally okay! It’d be great to see an original book for once.
I’m also going to reccomend a book to you just because A) I think you’ll like it and B) it will help you a LOT with your story
"Perfect" by Natasha Friend is an easy read, and is about a girl who goes into a group therapy for bulimia. You’ll like it, I promise
Good luck
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